Exploring the complexities of pricing services in business, separating pricing from personal value. Discussing the importance of confidence in pricing coaching services and setting rates that align with worth. Emphasizing integrity in pricing strategies, tying increases to personal growth and attracting ideal clients. Providing guidance on setting prices based on integrity and skill level for quality service.
Life coaching value transcends price, focusing on impact over cost.
Set prices above resentment level, aligning with self-worth and client benefits.
Deep dives
Value of Coaching is Infinite
The podcast discusses the concept that the value of life coaching is not tied to the price charged. The host shares personal experiences of life-changing coaching received for free, emphasizing that coaching's impact does not correlate with its cost. This challenges the common notion of 'charge what you're worth,' highlighting that coaching's worth is immeasurable, and price setting should not reflect self-value but align with clients' best interests.
Pricing Reflects Confidence and Value
The episode delves into setting prices that eliminate drama and are above one's resentment level. It advocates for pricing that exudes confidence and ensures a belief in the value provided to clients. By sharing personal anecdotes of initially coaching for free to gain experience and confidence, the host emphasizes the importance of aligning prices with self-worth and client benefits while building expertise.
Raising Prices Reflects Mastery, Integrity
The podcast addresses raising prices not for revenue goals or comparison to others but to signal growth in skillfulness and mastery. It stresses integrity in pricing, advocating for increases based on enhanced expertise and an energetic shift towards attracting higher-caliber clients. By highlighting that price adjustments should be driven by a deep sense of readiness and integrity, the episode encourages coaches to focus on skill development over monetary gains.
When should you raise your prices? When should you NOT raise your prices? And how do you know if your current services are set to the right price?
Pricing your offers often comes with a ton of mental drama, so I hope this episode offers clarity and allows you to have fun along the way because this is why you started your business in the first place. Join me on this episode to hear my top four pieces of wisdom as they relate to pricing.