We've all downloaded a lead magnet or two (those irresistible freebies offered on a website in exchange for your email address). But what makes a good lead magnet? How much should you charge to a client to write an ebook or white paper? In this episode, we talk about:
- Lead magnet basics - what are they and why are they important to an overall content strategy
- Why a great lead magnet will always aim to solve a problem
- A range of different lead magnet ideas
- How to quote for one (and what we've been paid)
- And much more!
