In this engaging discussion, Robert H. Frank, author of 'Under the Influence,' teams up with Linda Yueh to explore how our social environments shape our choices. They uncover surprising insights from behavioral economics, revealing how peer pressure drives everything from smoking to investment decisions. The duo emphasizes the potential of social influence for positive change, highlighting the balance of individual versus collective actions in policy-making, especially regarding climate advocacy. Tune in for a thought-provoking take on using peer pressure for the greater good!
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question_answer ANECDOTE
Six Degrees of Separation Experiment
Stanley Milgram's experiment tested the "six degrees of separation" theory.
18 out of 96 packets reached their destination, showing unexpected interconnectedness.
question_answer ANECDOTE
Candid Camera and Conformity
Candid Camera showed people conforming to peer pressure by taking off their clothes.
A job candidate conformed because other interviewees (confederates) did, demonstrating the power of social influence.
insights INSIGHT
FOMO and Its Impact
FOMO (Fear Of Missing Out) drives investors and voters, impacting markets and elections.
It stems from believing others possess superior information, sometimes leading to herding behavior.
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Noelle Crooks' "Under the Influence" delves into the author's personal and professional experiences within power dynamics and toxic environments. The narrative explores themes of ambition, betrayal, and the importance of self-trust. Crooks shares insights gained from navigating challenging workplaces and relationships, emphasizing the need for self-empowerment and creating supportive communities. The book serves as a guide for readers to recognize and escape unhealthy situations, fostering personal growth and resilience. It ultimately champions the importance of prioritizing one's well-being and authentic self-expression.
In this week's episode Robert H. Frank, author of 'Under the Influence: Putting Peer Pressure to Work' speaks to Linda Yueh about how our social environments influence our behaviour more than we think. They discuss why behaviours from smoking to cheating are largely products of social environments and how we can use this understanding to direct human behaviour toward choices we make for the benefit of everyone. Find out more about the book here: https://bit.ly/2Zut3SS
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