The Dept. w/ Omar El-Takrori The Easiest Content Creation Strategy for 2026 | The Dept. #99
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Dec 3, 2025 In this engaging discussion, Chris Punsalan, a content creator and creative director known for his unique approach to personal branding, shares invaluable insights from over a decade in the industry. He emphasizes the power of documenting real life instead of performing, and how that authenticity can attract opportunities. Chris discusses monetization methods, the importance of community engagement, and advice on utilizing simple gear for content creation. He also highlights the unexpected benefits of storytelling in caregiving, demonstrating how patience and consistency can lead to meaningful rewards.
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Build First, Create Content Second
- Do something real first, then document and tell people about it.
- If you lack meaningful experience, spend time building before forcing content.
Film Your Actual Work With Simple Gear
- Do what you're already doing and record it with a phone and wireless mic.
- If editing is hard, capture one-take or live and figure the rest out later.
Mine Comments For Content And Connections
- Read and reply to every comment and DM; the comment section contains your audience insights.
- Use comments as raw ideas for future content and guests.