Let’s talk ABM 84. ABM: The Language of Relationships
Marta leads the EMEA ABM strategy at Ping Identity. With expertise spanning marketing strategy, GTM planning, and creative campaign execution, she has a proven ability to deliver measurable impact through data-driven programs and innovative partnerships. Known for aligning Sales and Marketing around high-value accounts, Marta blends strategic vision with a results-focused mindset, helping organizations strengthen engagement, accelerate pipeline, and achieve revenue growth at scale.
Watch this episode and learn:
How “scaling down” unlocked greater impact and deeper engagement
Why ABM must be a long-term relationship program and not a “campaign in a box”
What it takes to win alignment across Sales, CS, and leadership
How to co-create value with partners and measure success beyond pipeline