TEI 322: First Time UX analysis for product managers

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  This podcast is where product leaders and managers become product masters. That has been our purpose from the beginning, and it is why I’m changing the name of the podcast to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming in a few weeks and it will show in your podcast player not as The Everyday Innovator but as Product Masters Now. If your player is like mine and lists podcasts alphabetically, it will be displayed further in your list of subscribed podcasts, as the first letter of the name is changing from “E” to “P.” The logo will look the same—just the name is changing to Product Master Now. How much do you think about the user experience of your products? The entire user experience? I know I have put my focus in one area and neglected other aspects of the user experience—for example, the functional experience with the product, while perhaps ignoring the onboarding aspect or the customer support aspect. Even if you argue that such areas are someone else’s responsibility, I believe you, as the product manager, have important insights for improving these areas.  Our guest, Elizabeth Ferrao, has a practical framework for quickly evaluating UX called First Time UX, or FTUX, which is an acronym for a 4-step process. She’ll take us through the steps and an example so we can understand how to apply the framework.  Elizabeth is the founder of Product Mindset, a product consultancy focused on FTUX and onboarding.