#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast

If content rules, why does it feel like there are 100,000 royal families?
In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise?
Today’s guest has a few thoughts on that—and more.

Ben Shapiro, host of the MarTech Podcast, has had front-row seats to the shifting landscape of B2B marketing. With millions of downloads, Ben has interviewed the best minds in marketing and watched strategies evolve in real time. From AI's impact on content to the growing need for thought leadership, Ben is here to help us separate what still works… from what’s just noise.

RESOURCES

MarTech Podcast: https://martechpod.com/

I Hear Everything: https://iheareverything.com/

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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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