743: This ONE Strategy Earned Me An Extra 1 Million Dollars Last Year
Jan 29, 2024
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Natasha Willis, automated chat funnel expert, shares valuable insights into chatbot automation, including its benefits, trends, and future direction. She discusses the success of automated chat funnels, leveraging LinkedIn ads, creating effective funnels with simple software, and different entry points for engagement and opt-ins. Full of actionable advice, this episode is a must-listen for marketers and business owners looking to harness the power of chatbot technology.
Automated chat funnels can engage potential customers, collect email addresses, and deliver personalized content.
Creating conversational and non-salesy content in chat funnels is crucial for B2C audiences.
Implementing chat funnels streamlines lead generation and sales, allowing for a focus on content creation and personalized interactions with followers.
Deep dives
The Power of Automated Chat Funnels
In this episode, Natasha Willis, the founder of School of Bots, discusses the power of automated chat funnels. She explains how these chat funnels can engage with potential customers, collect email addresses, and deliver personalized content without the need for manual interaction. Natasha shares her insights on how chatbot automation can drive business results, increase conversion rates, and save time for business owners. She emphasizes the importance of creating conversational and non-salesy content in chat funnels, especially for B2C audiences. Natasha also highlights the potential future advancements in AI and personality integration in chatbot automation.
Starting with a Simple Funnel and ManyChat Software
To create an effective chat funnel, Natasha suggests starting with a simple PDF download or lead magnet that leads to a larger business result. She recommends using ManyChat, a chatbot software, to set up and automate the chat funnel. ManyChat allows collecting emails and integrating with various email marketing platforms. Natasha emphasizes that the key is to make the chat funnel easily consumable and applicable to the audience, without the need for them to leave the Instagram platform. She also encourages experimenting with different approaches and text prompts to engage users.
Benefits of Chat Funnel for Content Creation and Audience Connection
Implementing chat funnels in a business not only streamlines lead generation and sales, but also allows for a renewed focus on content creation. By automating the backend processes, content creators can have fun experimenting and reconnecting with their audience. Chat funnels provide a meaningful and private way to connect with followers through DMs, allowing for more personalized and engaging interactions. The use of chat funnels enhances the user experience, eliminates friction, and drives real business results beyond the traditional likes and comments on content.
Advice for Getting Started and Trend Expectations
Natasha advises business owners to start with a simple chat funnel, even before having a specific offer in place. She suggests creating a valuable lead magnet, such as a PDF download, and then leveraging many chat software for automation. Start experimenting with different prompts and approaches, training the audience to engage in this new way. Natasha also mentions the potential future advancements in AI and personality integration, which may further optimize chat funnel experiences. Lastly, she highlights the importance of capturing email addresses and owning the communication channel beyond social media platforms.
Final Thoughts and Call to Action
Natasha and Jenna express excitement about the power and potential of chat funnels. They encourage listeners to explore the resources available on the School of Bots website and reach out to Natasha on Instagram for further guidance and information. Listeners are invited to comment the word 'chat' on Jenna's Instagram post to see chat funnels in action and be connected with relevant resources.
Imagine this: you’re spending time with your family on the weekend, and a Reel you made days ago causes a potential customer to DM you on Instagram. While you’re cozied up on the couch, a chatbot is engaging with them, getting their email address, and serving them with exactly what they need… without you having to lift a finger.
That’s the power of automated chat funnels, which earned me an extra 1 MILLION dollars last year. DM me @jennakutcher the word “CHAT” to see it in action!
Natasha Willis is the visionary founder of School of Bots, a platform dedicated to empowering business owners with the knowledge and skills to harness the power of chatbot technology. This time last year, she came on the show to discuss how she’d be helping me with my newest marketing strategy: automated DMs.
One year later, Natasha is here to share her invaluable insights into what's new, what's working, where the future of chatbot automation is headed, and more!
Whether you're a seasoned marketer looking to stay ahead of the curve or a business owner considering the integration of chatbot technology, this episode is packed with actionable advice on how YOU can find success using chatbot automation.
Visit https://www.goodranchers.com, choose your box, and use my code GOALDIGGER to claim your free chicken for one whole year and enjoy an extra $20 off your first order of GoodRanchers meat!
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