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Level B.72 Fake Facebook

Apr 26, 2018
This discussion delves into the alarming world of fake content on social media. Highlights include a lawsuit against scammers using celebrity images for deceitful adverts. They also reveal a fake Black Lives Matter page that misled followers and collected donations. Additionally, the impact of Russian-linked pages spreading false political claims is examined. Finally, a debate on Facebook's accountability prompts advice for users on verifying ads and pages, stressing the importance of discernment in a digital age.
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ANECDOTE

Celebrity-Endorsed Scam Ads

  • Martin Lewis's image and name were used in scam adverts that duped many people into paying money.
  • Lewis sued Facebook because the fake adverts reappeared even after being taken down.
INSIGHT

Ad Removal Is Ineffective Alone

  • Scammers exploit celebrity images to increase clicks and imply false endorsements for products or investments.
  • Facebook removes reported ads but similar fraudulent ads reappear, creating a game of whack-a-mole.
ANECDOTE

Large Fake Activist Page

  • A fake Black Lives Matter Facebook page gained nearly 700,000 followers and solicited donations for over a year.
  • The page was linked to a white Australian man and routed donations into private bank accounts.
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