Slices: The Deep Dish Swift Podcast
S2E18: Ariel Michaeli
Mar 6, 2025
Ariel Michaeli, founder of AppFigures and a tech-savvy influencer on YouTube, dives into app marketing strategies and the importance of App Store Optimization. He discusses the philosophical intricacies of teleportation alongside its impact on app development. Ariel also highlights the challenges indie developers face, sharing insights on optimizing visibility and user engagement. The conversation wraps up with humorous takes on food preferences and whimsical travel dreams, illustrating how personal experiences shape creative journeys in the tech world.
01:00:59
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Quick takeaways
- Ariel Michaeli emphasizes the necessity of app store optimization (ASO) for developers to increase their app visibility in competitive markets.
- Developers frequently overlook strategic marketing, assuming quality alone will ensure success, which underscores the importance of clear promotional strategies.
Deep dives
Ariel's Role and AppFigures Overview
Ariel discusses his background as one of the founders of AppFigures, a platform that provides app store optimization (ASO) tools and analytics. The platform aims to help developers track their app performance and understand market trends. Ariel emphasizes the importance of app visibility in a crowded marketplace, highlighting the challenges indie developers face in marketing their applications. This insight underlines the necessity for developers to adopt effective strategies to promote their apps and increase downloads.
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