Slices: The Deep Dish Swift Podcast S2E18: Ariel Michaeli
Mar 6, 2025
Ariel Michaeli, founder of AppFigures and a tech-savvy influencer on YouTube, dives into app marketing strategies and the importance of App Store Optimization. He discusses the philosophical intricacies of teleportation alongside its impact on app development. Ariel also highlights the challenges indie developers face, sharing insights on optimizing visibility and user engagement. The conversation wraps up with humorous takes on food preferences and whimsical travel dreams, illustrating how personal experiences shape creative journeys in the tech world.
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ASO Importance
- Realize that you need to actively promote your app for discoverability.
- Don't rely solely on Apple featuring it.
Developer Advantage
- Developers, as algorithm builders, are uniquely positioned to understand and work with app store algorithms.
- Consider how you'd build the algorithm to reverse-engineer its workings.
ASO as Visual Merchandising
- Treat ASO as presenting your app on a store shelf.
- Make it stand out visually to attract users.