Call To Action 106: How Joe Glover built the loveliest community in marketing, The Marketing Meetup
Feb 10, 2023
57:15
This week Glover’s in the air(waves), everywhere I look around, as we catch Joe from The Marketing Meetup for a positively lovely chinwag.
The kind of guy who gives marketing a good name, Joe Glover is the smile behind a growing community of marketers that’s currently 25,000 strong. At weekly events, his community hears from Oscar nominees, disabled rights champions, and marketing heroes such as Ritson, Rory, and many of the world’s best-known marketers.
Lend us your ears as we talk Cantona, self-worth, salary, “inventing” the marketing funnel, how growth enables impact, why he never gives advice, shooting for the States when he should’ve shot for the moon, building a brand with love and kindness at its core, how he built the most welcoming community in marketing, and so much more.
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Follow Joe on Twitter and LinkedIn
Check out The Marketing Meetup
Join their online or in person events
And get your grubby mitts on their newsletter
Here’s Joe’s choice cut of TMM Talks to treat yourself to:
Why your website visitors are not converting by Mary Owusu
How to deliver great presentations, speeches and pitches by Max Hoppy
How to break away from billable time and charge for creativity by Giles Edwards
How to launch a business or project you love by Sophie Cross
How to find the right marketing messaging by Diane Wiredu
Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It’s a real privilege. Please do share and review the podcast to help more marketers feel better about marketing.
Timestamps
(01:42) - Quick fire questions
(04:25) - First ever job and first job in marketing
(08:51) - Thinking he invented the marketing funnel
(14:04) - Why he started The Marketing Meetup
(16:25) - How he created a seriously welcoming community
(24:16) - The origin of ‘positively lovely'
(30:20) - The future of The Marketing Meetup
(38:19) - Listener questions
(48:38) - 4 pertinent posers
Joe’s book recommendations are:
The Escape Artist by Jonathan Freedland
Man’s Search For Meaning by Viktor E Frankl
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The kind of guy who gives marketing a good name, Joe Glover is the smile behind a growing community of marketers that’s currently 25,000 strong. At weekly events, his community hears from Oscar nominees, disabled rights champions, and marketing heroes such as Ritson, Rory, and many of the world’s best-known marketers.
Lend us your ears as we talk Cantona, self-worth, salary, “inventing” the marketing funnel, how growth enables impact, why he never gives advice, shooting for the States when he should’ve shot for the moon, building a brand with love and kindness at its core, how he built the most welcoming community in marketing, and so much more.
/////
Follow Joe on Twitter and LinkedIn
Check out The Marketing Meetup
Join their online or in person events
And get your grubby mitts on their newsletter
Here’s Joe’s choice cut of TMM Talks to treat yourself to:
Why your website visitors are not converting by Mary Owusu
How to deliver great presentations, speeches and pitches by Max Hoppy
How to break away from billable time and charge for creativity by Giles Edwards
How to launch a business or project you love by Sophie Cross
How to find the right marketing messaging by Diane Wiredu
Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It’s a real privilege. Please do share and review the podcast to help more marketers feel better about marketing.
Timestamps
(01:42) - Quick fire questions
(04:25) - First ever job and first job in marketing
(08:51) - Thinking he invented the marketing funnel
(14:04) - Why he started The Marketing Meetup
(16:25) - How he created a seriously welcoming community
(24:16) - The origin of ‘positively lovely'
(30:20) - The future of The Marketing Meetup
(38:19) - Listener questions
(48:38) - 4 pertinent posers
Joe’s book recommendations are:
The Escape Artist by Jonathan Freedland
Man’s Search For Meaning by Viktor E Frankl
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