E36: What's it like to go from 0 to 300k+ followers in 2 years? Clint Murphy, the host and creator of The Growth Guide podcast and newsletter, did exactly that. Clint is the Chief Financial Officer at Mosaic Homes, a Real Estate Development company. But, what I’m most impressed by is Clint’s audience growth, which has skyrocketed over the past 2-3 years. Clint is a master at audience growth and lucky for you, I invited him on to this podcast to tell us all about it. This is a masterclass in personal brand growth. This is one episode you don't want to miss.

Let's get down to business!

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EXCERPTS:

Audience Building Flywheel: "And so the flywheel is, as we grow the social media, the access to guests increases. As we have larger and larger guests, the threads that we write on social media to promote the episode get more eyeballs because people wanna learn lessons from those people that you had on the show...Until they're both growing bigger and bigger."

— Clint Murphy (8:32)

Viral Networking: "And so what you do is you create a network of friends. I'm gonna share your stuff. You're gonna share my stuff. We share each other's stuff. We lift each other up. We get it in front of more eyeballs."

— Clint Murphy (12:00)

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TOPICS:

[00:05:27] Reverse Engineering Goals for Success
[00:08:32] Creating a Flywheel to Grow Your Audience
[00:10:52] Mindset: Be Willing to Suck For a While
[00:20:11] Differences Between LinkedIn vs. Twitter
[00:21:55] How to Choose the Right Platform For Your Content
[00:25:33] Focus on the Long Game for Growth
[00:26:15] Focus on Process, Not Results - Your Inner Scorecard
[00:34:56] 7 Lessons for Successful Content Creation

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LINKS:

Jeremy Enns - Episode 28
Sam Browne - Episode 32

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

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