When will plant-based milks be 50% of the milk category? Greg Steltenpohl of Califia Farms calls it on the Plantbased Business Hour. We also discuss 1) the necessary creativity in plant-based foods, 2) the hurdles he didn't see coming, 3) the synergy between plant-based production and the eco-system and 4) what he wished he knew 10 years ago.
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