Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow - the media arm of the GTMfund brand - and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies.

What You Will Learn:

• How to be proactive with your references.
• The need for speed throughout your interview process.
• Showcasing skill and character effectively.

Highlights:
(3:45) Who’s Sophie and how she ended up at GTMfund.

(6:31) How Sophie stood out during an application process of 400+ people.

(11:15) How to be proactive about finding a new role when you haven’t identified what that role is exactly.

(17:21) Knowing how to navigate the interview process systematically.

(22:41) How to leverage your community to endorse you.

(26:49) How to effectively nail a take home assignment.

(32:30) The importance of understanding your future employer deeply.

(35:35) How to hit the ground running before your start date.

(40:05) Top tips for landing page conversion optimization.

Guest Speaker Link:
Sophie's Linkedin: https://www.linkedin.com/in/sophiebuonassisi/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsor:
Today’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action: https://www.demandbase.com/product-tour/sales-intelligence/

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.