In this episode, Valerie und Ingrid sit down once again with Amazon expert Malte Karstan, fresh from his visit to Amazon’s European HQ in Luxembourg. From low-price strategies to cutting-edge AI features - Amazon is navigating competitive pressure from Temu, TikTok Shop & Co. with new tools and tactics. Together, they explore:

Is Amazon Haul a tactical move or a long-term play? Is Amazon on its way to a super app - with features like Rufus, the AI-based personal shopping assistant combined with BuyForMe and the shopping experience beyond its own platform? What are Amazon's interests in making its purchase offer for TikTok in the US? And what does it all mean for sellers?

Note from the sponsor Channable:

Do you know the e-commerce solution provider Channable? Channable offers a solution that can map trade on more than 2,500 platforms - including marketplaces, of course. Products can be managed, promoted, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, performance marketing, all work with the same software. The solution focuses on automation. In addition, integrations are available for common shop systems such as Shopify, WooCommerce or Lightspeed. Find out more at https://www.channable.com/

Chapters

00:00 Introduction to the Amazon Update

05:04 Insights from Amazon's European Headquarters

07:25 Amazon's Corporate Atmosphere and Leadership Changes

10:53 FBA Fees and Competitive Strategies

15:03 Amazon's Low-Cost Strategy and Market Positioning

20:22 Amazon's Evolving Strategies

27:17 AI Innovations and the BuyForMe Feature

29:30 Amazon's Competitive Landscape and TikTok

32:53 Navigating Trade Challenges and International Expansion

LTM 107: Malte’s Insights from Luxembourg - An Amazon update from Haul to BuyForMe