Elevating your team from order-takers to strategic partners : Phil Lewis, Phil Lewis Associates

Too often, creative and marketing teams are seen as executors instead of innovators. This conversation between Phil Lewis (Consultant & Speaker) and Dave Corlett (Business Director at Shaped By), which was recorded as part of our virtual summit Bring Your Own Bold, offers practical tips to shift that dynamic by removing internal barriers that block progress, cloud clarity, and weaken conviction. Learn how to position your team as a trusted, strategic force that drives impact, influences decision-making, and earns a seat at the table.

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Timestamps:

00:00 – Introduction: Moving teams from order-takers to strategic partners.

03:10 – Why internal dynamics shape external perception.

04:40 – The Five Steps to Team Vitality framework.

06:00 – Breaking down comprehension, confidence, and engagement.

08:30 – Common team pitfalls and the bias for action.

11:00 – Measuring progress and maintaining team health.

14:00 – Endurance and the emotional labor of leadership.

16:40 – Collaboration as the heart of strategic partnership.

18:40 – Healthy conflict: Why disagreement fuels innovation.

23:00 – The Regeneration Equation: Context, communication, conflict.

24:50 – The power of uncomfortable conversations.

27:00 – Understanding context to amplify collaboration.

31:30 – Scaling collaboration across departments.

34:20 – Case study: 800% improvement through honest dialogue.

38:00 – How long real transformation takes.

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