Tom Boyd is a digital strategist known as @bonusfootage on TikTok and Instagram, where his content helps creators unlock their creative power, tell better stories and build brands.

He’s been writing, directing and producing for digital landscapes for over 12 years.

Tom hosts Creators Are Brands, a podcast that explores how storytellers are building brands online, from the mindsets, to the tactics, to the business side.

Tom is one of my absolute favorite creators for all things creativity, content and creator economy, and in this episode we discuss:

How to develop your creative muscle and show up consistently on social media

The balance between “playing the game” and doing what feels right in your gut

Choosing creative longevity over virality

Want to get on TikTok? Tom shares how to get started

How to measure the success of your content and the one vital metric that we don’t talk about enough

Tom’s content creation process

Tom takes us behind the scenes of one of his most popular series on TikTok

Tom shares the story behind a video that unexpectedly went viral

The importance of choosing yourself over waiting to be discovered

Why the key to growing on social media is being generous

Why investing into the first 3-5 seconds of your videos is the key to short form video strategy

The video that led to Will Smith’s team to reach out to Tom

Choosing internal expansion over external validation

The key difference between artists and creators

Why it’s important to get clear on your goals before creating content

Episode sponsor:

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Connect with Tom Boyd:

www.tomboyd.co

Creators are Brands podcast

Instagram: @bonusfootage

TikTok: @bonusfootage

Twitter: @BOYDERyo

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