Taylor Swift and Travis Kelse's rumored romance, Google Podcasts going away, CRTC chaos, difference between user agents and destinations, new Shure SM7db, Wireless Pro from Rode, and latest podcast advertising rates.
Latino podcast listenership has increased by 34% since 2020, with higher income and purchasing intent.
The Shure SM7DB combines the iconic SM7B with a built-in preamp for a richer sound in vocal recordings.
The Rode Wireless Pro offers crystal-clear, stable audio at up to 850 feet line of sight for on-the-go podcasting and content creation.
Deep dives
Latino podcast listener report 2023 showcases growth in monthly podcast listenership among Latinos
The report reveals that monthly podcast listenership among Latinos increased by 34% since 2020, showcasing rapid growth compared to the general US population. Additionally, Latino podcast listeners are 25% more likely to earn an annual household income of over $75,000, and 49% of Latino weekly podcast listeners are more likely to purchase a product from a podcast compared to other ad platforms.
Shure introduces SM7DB, combining the SM7B microphone with a built-in preamp
Shure has released the SM7DB, a microphone that combines the iconic SM7B with a built-in preamp. This new version eliminates the need for an external preamp, providing a more robust output level. It retains the smooth and wide frequency response of the original SM7B, while making it easier to achieve a big, rich sound in vocal recordings for podcasting, streaming, and studio work.
Road unveils Wireless Pro, a powerful wireless microphone for on-the-go audio
Road has introduced the Wireless Pro, a compact and powerful wireless microphone designed for on-the-go audio. With 2.4 gigahertz digital transmission, it offers crystal-clear, stable audio at up to 850 feet line of sight. It has universal compatibility with cameras, smartphones, and computers, making it ideal for podcasters and content creators looking to capture high-quality audio during interviews, events, and social video production.
Lipson updates its podcast advertising rates, average CPM increases
Lipson's advertised cast team updated the monthly podcast advertising rates, with the average CPM rate for a 60-second host-read ad spot being $22.91. This reflects a 3.8% increase compared to the previous month. The report also shows the highest CPM categories to be education, arts, and technology. Additionally, it reveals that podcast listeners are 25% more likely to purchase products from a podcast compared to other ad platforms.
Mark Friedo Friedman, producer and podcasting industry veteran, passes away
Mark Friedo Friedman, a longtime sports radio personality turned podcast producer, has passed away. He worked with many podcasts and had a roster of over 80 clients. Friedman's contributions to the podcasting community will be dearly missed, and condolences go out to his family and friends.
👀 ALL TIMECODES ARE OFF! We are an award nominated podcast! The Latino Podcast Listener Report 2023; Advertisecast's partnership with Leo Skepi's Aware and Aggravated; Google podcasts going away and what you need to know; The Canadian Radio-Television and Telecommunications Commission is making things problematic and confusing (Rob W has many thoughts); the difference between user agents and destinations; the new Shure SM7db; the Wireless Pro from Rode; and stats! Mean and median numbers, plus the latest podcast advertising rates.
(timecodes are off because I had to replace the file!)
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