How Is This Better? Can Boycotts Fight Fascism?
Dec 5, 2025
LaTosha Brown, co-founder of Black Voters Matter, discusses her impactful work in organizing the We Ain't Buying It campaign, which aims to use consumer power against retailers funding harmful political agendas. She highlights how companies like Target and Amazon support candidates like Trump, and the importance of redirecting spending towards local, women, and Black-owned businesses. LaTosha also delves into the historical context of boycotts as effective political tools, emphasizing that consumers can drive change through where they choose to spend their money.
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Use Consumer Power Intentionally
- Do use your consumer power intentionally and redirect spending to align with your values instead of feeding companies that support harmful policies.
- LaTosha Brown urges leveraging $1.7 trillion in Black consumer power to build community wealth and political influence.
Campaign Over One-Off Boycotts
- We Ain't Buying It framed itself as a campaign of economic action rather than a single boycott to build long-term spending consciousness.
- LaTosha Brown says the goal was to create a muscle for collective consumer resistance, not just short-term harm to companies.
Demand Corporate Accountability
- Do hold corporations accountable for how they treat customers and employees and demand clear policies protecting vulnerable people from enforcement actions like ICE.
- LaTosha Brown points to Home Depot handing over surveillance footage and failing to protect customers as a reason to withdraw support.