How An Olympic Athlete Built A Sustainable Apparel Brand | AEP080

In this episode of the Apparel Entrepreneurship Podcast we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club. 

The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden. 

We talk about how his experience in track and field has infused discipline and a unique aesthetic into his fashion enterprise, emphasizing sustainability and local production.

Episode Highlights:

• Athlete to Entrepreneur: How Peter's background in sports inspired him to launch a fashion brand.
• Sustainable Practices: Insights into YMR Track Club’s commitment to local production and its impact on sustainability.
• Design Philosophy: Peter discusses how the brand's design ethos is directly influenced by his athletic background and Swedish heritage.
• Challenges and Triumphs: An honest look at the hurdles of running a fashion business and how to overcome them.
• Looking Ahead: Peter's future plans for YMR Track Lab and his vision for the brand’s growth and expansion.

Tune in to gain valuable lessons on building a brand with a strong identity and ethical foundation. This episode offers a deep dive into combining passion with business acumen to create a lasting impact in the apparel industry.

YMR Track Club: https://ymrtrackclub.com/

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