“When you start working at a growing company, it’s hard to understand or drive every topic. But I believe that personal trust enables the CFO to come in, once something is burning or close to burning, and to help solve it.”

Dr. Veronika von Heise-Rotenburg is a digital finance expert and startup CFO, with extensive knowledge and experience in both the automotive and IT sectors. Having led finance at Cluno, Cazoo, and now ‘Device-as-a-Service’ company everphone, she’s found a niche in asset-heavy businesses, debt financing, and building highly efficient finance operations.

In this episode of the CFO Yeah! podcast, we discuss Veronika’s behind-the-scenes role in the acquisition of Cluno (a “Car-as-a-Service” startup) by Cazoo, her 90-day plan for any new CFO role, and the best practices and experience she gathered from working on a large exit deal.