Today’s culture is demanding a different leader. How you led historically will no longer have the same impact today. The pace of change around you is dizzying and the expectation to keep up with it all is debilitating. To lead well in this season is going to require a leader who has the emotional intelligence for self leadership, the awareness to intentionally navigate critical moments, and the ability to effectively discern the emotional current underlying team culture.

In this week's episode, Jenni dissects the “Diffusion of Innovation Theory” and how it relates to people's propensity to adopt or resist change within a culture or organization. With common tensions between “Early Adopters” and “The Majority”, Jenni offers three perspectives that will enable you to shift your focus from a need to affect change to being able to positively lead through change.

Culture work is patient and persistent work. As leaders we must become aware of where we can get stuck in the comfortable and familiar rather than be curious about the unknown. A shift in perspective can open up ideas, conversations and doors.

For a next step, check out our 4Sight: Culture Survey. This survey will help you discover where you should be investing your time and efforts to see greater impact across your organization. Our free assessment will help you identify your biggest culture blind spot so your teams can thrive.

Resources:

Blog: Outreach Magazine Article by Jenni Catron

Summary: Diffusion of Innovations (DOI Theory)

Book: Diffusion of Innovations by EM Rogers

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