Profiles In Eccentricity Hibachi Hero: Hiro “Rocky” Aoki
Jul 27, 2023
Hiro “Rocky” Aoki, Benihana founder, a successful immigrant story immersed in boat racing, gambling, backgammon, and women. The rise of Benihana, attracting celebrities like Muhammad Ali and Sean Connery. Aoki's interests in backgammon and speedboat racing, including a serious accident. Failed attempts at opening a seafood spin-off restaurant, involvement in other business ventures, and a lawsuit against Benihana. The success and influence of Steve Aoki, founder of Dim Mak Records. Conan the Barbarian movie and its connection to the sword and sorcery subgenre. An exclusive nightclub, Japanese humor, and a joyful birthday wish.
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Rocky's Mr. Softy Hustle
- Rocky Aoki started in America selling Mr. Softy ice cream trucks, boldly choosing Harlem over safer areas.
- Despite thefts and violence, he adapted quickly, demonstrating resilience and business acumen early on.
Tailoring Exotic Food To America
- Americans prefer exotic dining atmospheres but are wary of unfamiliar foods.
- Rocky tailored Benihana's menu to American tastes, focusing on steak, chicken, and shrimp avoiding "slithery, fishy things."
Survival and Love Triangle
- In a speedboat accident, Rocky suffered severe injuries and awoke to find both his wife and mistress by his side.
- This incident epitomized his chaotic personal life blending entrepreneurship with eccentric relationships.