Destination Marketing Podcast cover image

Destination Marketing Podcast

270: Destination Inclusivity and Accessibility Initiatives with Jayna Leach

Aug 29, 2023
15:26
The chief marketing officer of Visit Panama City Beach, Jayna Leach, joins Adam to discuss inclusivity in destinations. She shares the positive changes she has seen in her destination because of its “Fun for All” campaign, an inclusive initiative that prioritizes accessibility and fun for all. She also touches on the power of influencers and how to incorporate them into your marketing strategy.

"I think it is being very authentic to your destination and...having that information I think for us it wasn't so much a campaign, but we wanted it to still be on-brand. And so "Fun For All" really means fun for every single person that comes to the destination." - Jayna Leach

Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok

Subscribe to our newsletter!

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode