How can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.

Visit our website for the detailed episode recap with key learnings.

Superhuman — Gaurav’s company
Traction — a book by Gabriel Weinberg and Justin Mares
Warby Parker — an example of great customer experience
How to Model Viral Growth: The Hybrid Model
What is K-Factor in Viral Marketing?
Snowflake, HubSpot, BigQuery
Wordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success stories
Check out Gaurav’s website
Follow Gaurav on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Virality & Word of Mouth with Gaurav Vohra

Sponsor