“Alpha Males” Are Making Men Lonelier (with Ryan Broderick)
Apr 18, 2025
01:16:54
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Quick takeaways
The absurdity of influencer Ashton Hall's morning routine exemplifies the extreme lengths to which individuals will go for personal branding within fitness culture.
The podcast explores how toxic masculinity, promoted by 'alpha male' influencers, often leads to profound loneliness among young men seeking validation and success.
Highlighting the need for alternative representations of masculinity, the discussion advocates for fostering genuine connections over solitary self-optimization to combat male isolation.
Deep dives
The Rise of Influencer Culture
A recent viral video featuring influencer Ashton Hall illustrates the extreme lengths to which some individuals will go to cultivate a personal brand within the realm of fitness and self-optimization. His morning routine, which involves bizarre rituals such as dunking his head in cold water and rubbing banana peels on his face, highlights the absurdity that often characterizes social media content aimed at young men. While Hall has attracted millions of followers, much of the attention stems from viewers mocking the ostentatious display of his routine rather than genuine admiration. This phenomenon reveals how influencer culture can blend entertainment with an unsettling portrayal of masculinity, leading to a fixation on unrealistic standards and behaviors.
Challenging Modern Masculinity
The podcast delves into the troubling implications of a culture that encourages young men to prioritize self-improvement at any cost, often accompanied by a toxic understanding of masculinity. This pursuit is epitomized by figures like Hall, who propagate the idea that physical perfection and productivity are essential for validation and success. Through the exploration of societal norms surrounding masculinity, the episode raises critical questions about whether this emphasis on individualism ultimately fosters connection or further alienates men. Some argue that these trends represent a genuine movement toward self-care, while others suggest they perpetuate harmful beliefs rooted in loneliness and competition.
The Absurdity of Bro Culture
The conversation examines how Ashton Hall's content and that of similar influencers reflects a broader trend in 'bro culture' that glorifies hyper-masculinity and unrealistic lifestyle aspirations. Viewers are encouraged to buy into this lifestyle, often through expensive courses or products, promising them the key to success and fulfillment. This brand of masculinity is not only superficial but fundamentally disconnected from authentic human interactions, as demonstrated by the isolating nature of Hall's videos. The societal fixation on metrics of success—like wealth and physical appearance—creates a dangerous cycle where young men may feel they are failing if they do not measure up, thereby deepening their sense of isolation.
Loneliness in a Connected World
The discussion addresses the alarming reality of male loneliness in contemporary society, exacerbated by the rise of social media and influencer culture. Young men are increasingly engaging with content that emphasizes solitary pursuits of self-optimization, often ignoring the importance of community and relationships. As they consume these isolated portrayals, they may inadvertently internalize feelings of inadequacy and despair, leading to a disconnect from healthy social interactions. This loneliness becomes a foundational issue, as many young men struggle not just with their identities, but also with the fundamental need for connection and support.
Where Do We Go From Here?
Towards the end of the episode, the need for alternative representations of masculinity is highlighted as a potential solution to the disturbing patterns observed in influencer-driven content. The discussion suggests that cultivating friendships and community can help counteract the isolating narratives perpetuated by figures like Hall. Encouraging young men to seek out genuine human connections, rather than best practices for personal improvement alone, can promote a healthier understanding of masculinity. Ultimately, the episode concludes with a call for introspection and social support, as the wellness of young men may hinge on a collective effort to redefine what it means to be 'successful' and 'fulfilled' in a more inclusive context.
When fitness influencer Ashton Hall’s absurd morning routine went viral a few weeks ago, I was… moved. The hours-long skincare, gym, and journaling ritual felt like an American Psycho-inspired metrosexual fever dream — one peppered with shocking misogyny and profound loneliness. Hall’s viral moment felt like a tipping in point in “alpha male” influencer culture, or the content ecosystem of men teaching boys what it means to be men. The further down the rabbit hole I went, the weirder it got — and between scammy financial incentives and an authoritarian take on gender, I began to understand why so many of these influencers are Trump supporters, and how they’re teaching their viewers to follow suit. Most disturbing is the message that underpins almost all alpha male content: a life well-lived is one lived alone.