In Episode 84, we sit down with John Wheeler, CEO of Alpha Aesthetics Partners and thought leader on all things business and scale. John and his team have grown the platform to 9 partners with 22 locations across the US and more on the way. Prior to joining Alpha, he was the CEO of Esthetics Center, a CA-based medspa where he grew revenue 1000% and scaled to 3 locations during his tenure before bringing it under Alpha’s banner and transitioning to the platform CEO.

If you’ve spent even a minute with John, it’s obvious that he does things differently in all the right ways. What’s his secret to success? People. That’s what drives Alpha’s unique model of partnering with local med spas to help them grow and compete with larger chains, while still allowing them to maintain their own brand identity and autonomy.

John is a believer of open-book management, sharing financial data with employees, and aligning compensation with the most important metrics for the business. Most of all, he’s passionate about empowering providers in every Alpha practice to make their own treatment decisions and lean into their own artistry. In return, he makes sure they have every product in their toolkit and access to training, resources and products, most of which are out of reach without the volume and purchasing power of a platform like Alpha.

He's equally passionate about the numbers and relying on data to make better, smarter decisions. Additionally, he’s an advocate for sharing metrics and performance data with the team to ensure everyone is on the same page and working towards the same goals. If those numbers power your compensation plan, don’t you want people to know how they are performing?! What’s his #1 metric every practice owner (and all staff) needs to know? Revenue per Hour! In this episode, he shares so much insight on what every entrepreneur must do to get acquainted (and obsessed) with financial performance and benchmarking.

Listen in for John’s insight on:

• The advantages of partnering with an investment firm that specializes in aesthetics and is designed to help your unique brand thrive.

• The importance of being a student of your craft. If you are a non-injector who owns a clinic, you are still responsible for learning everything you can about what Providers do day-to-day.

• Prioritizing culture, brand and financials for long-term success.

• The ongoing convergence of aesthetics and wellness and the future impact of AI on the medspa industry.

If you are starting a medical spa, in your early years of entrepreneurship, or you need some inspiration to realign you to your goals, John’s insights on effective leadership, the importance of prioritizing people, brand, and numbers, and the challenges and responsibilities that come with running a successful business are like a field guide to running a successful business!

Checkout more from John & Alpha:

Alpha Aesthetics Partners: https://www.partnerwithalpha.com/

John’s & Alpha’s Collection of Podcasts: https://www.partnerwithalpha.com/podcast-copy

John’s Instagram: https://www.instagram.com/johnwheeler.alpha/

Alpha’s Instagram: https://www.instagram.com/partnerwithalpha/

28. SEP 2025 | Das Protokoll des Himmels