New Books in Sociology
Eviane Leidig, "The Women of the Far Right: Social Media Influencers and Online Radicalization" (Columbia UP, 2023)
Jan 31, 2024
Eviane Leidig, expert on the role of women in far-right extremism, discusses the world of far-right women influencers who spread a hateful ideology on social media. She reveals their strategic content creation, the weaponization of technology, and the irony in their lifestyle. Leidig also highlights the challenges in combating the far-right movement online and the use of seemingly innocent content as a disguise for extreme beliefs.
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Quick takeaways
- Far-right women influencers strategically use social media to spread their hateful ideology by presenting themselves as authentic and accessible.
- Far-right women influencers employ aesthetics and lifestyle content to attract and normalize their extreme views within their audience.
Deep dives
The Rise of Far-Right Women Influencers on Social Media
This episode of the podcast explores the rise of far-right women influencers on social media platforms. These influencers gained popularity during the alt-right years and continue to be political commentators. They strategically use their social media presence to convey political messages and ideologies, often disguised within seemingly non-political content such as motherhood blogging. By framing motherhood as an empowering act within the far-right movement, these women shape their followers' views on traditional gender roles and the importance of women in the movement. Despite claiming not to be political themselves, their intentional content creation and posting activities make their political motivations clear.
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