Intuitive Marketing and Content with Stephanie Greene
Sep 4, 2023
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Stephanie Greene, a teacher turned Copywriter & Marketing Coach, discusses her journey from teaching to owning an online business. She shares her experience of starting during the pandemic, pivoting from copywriting to coaching, and her approach to Instagram Stories and Feed. She also talks about her sales strategy and nurturing potential clients in DMs.
Sales psychology in copywriting has shifted from pain points to pleasure points and possibilities, emphasizing the importance of connecting with the audience on a human level.
Sales conversations in the DMs should prioritize listening and asking questions, offering solutions to objections, and eliminating barriers to entry, such as providing direct links and codes.
Deep dives
Evolution of Sales Psychology in Copywriting
The speaker discusses the evolution of sales psychology in copywriting and how it has shifted from a focus on pain points to a focus on pleasure points and possibilities. They emphasize the importance of connecting with the audience on a human level and treating them as individuals rather than numbers. The speaker also mentions the use of buyer types and stages of awareness in crafting marketing content. They highlight the significance of being consistent and intentional in visual branding, as well as utilizing strategies like call-to-action prompts and question boxes in Instagram Stories to encourage DM engagement. Overall, the speaker promotes active listening and asking questions as key strategies in sales conversations, along with eliminating barriers to entry and providing ease for potential clients.
Navigating Sales Conversations in the DMs
The speaker shares their approach to sales conversations in the DMs, highlighting the importance of listening first and asking questions. They mention that sales conversations in the DMs often happen when potential clients reach out, indicating they are already interested in making a purchase. The speaker advises being understanding and offering solutions to potential objections, such as extended payment plans. They also emphasize the value of eliminating barriers to entry and providing links and codes directly in Stories or profiles to simplify the purchasing process. The speaker encourages engaging with potential clients and maintaining patience, as not all conversations will lead to immediate sales. They suggest observing and adapting sales strategies based on buyer types and tailoring content for different stages of awareness.
Strategies in Instagram Stories and DMs
The speaker discusses strategies for Instagram Stories and DMs, particularly during launches. They advocate for consistency and brand awareness in Stories, utilizing stickers, polls, and question boxes to engage with the audience. The speaker emphasizes the importance of warming up potential clients in Stories by educating about problems and solutions. They also highlight the value of call-to-action prompts and questioning in Stories to encourage DM engagement. The speaker suggests observing and learning from successful entrepreneurs' launch strategies on social media. They emphasize the significance of genuine excitement and passion for offerings and the need to show up and be present in Stories to create connections and build interest.
Stephanie Greene is a teacher turned Copywriter & Marketing Coach and words are her thing! Stephanie is here to help you get crystal clear on your messaging so you can magnetize your dream clients and monetize your social media using intuition combined with evidence-based strategies! When she’s not nerding out about sales psychology and business strategy, you can find her nose in a fantasy book, practicing reading tarot, enjoying the sunshine out on the trails or hanging out with her fiance & doodle, Cooper.
