Focused Photographers Podcast Brand Building: How Inclusive Language will Make Your Photography Business Better with Hank Paul
Hank Paul is an incredible photographer based of Sydney Australia. Hank (he/him) is a full-time wedding photographer and educator based in Sydney, Australia, specializing in sustainable and inclusive weddings. He is a lover of board games, indoor plants and all forms of fried potato. He is a co-host of the Profit on the Margins podcast, author of the book “Queer-Owned”, and creator of Queer Wedding Ally Training.
This is a podcast conversation about how to use inclusive language but especially inclusive language at weddings because weddings tend to be very gendered, heteronormative and bride centric. What I loved about this podcast is that this conversation with Hank is so much more than just review your website and your forms and replace outdated language with inclusive language, but also your in-person while your meeting with couples and even while your photographing. The conversations biggest impact for me was about ¾ of the way through the episode. The layers of this conversation build to how being more inclusive ends up making you a better photographer because you’re giving your clients what they deserve by seeing them as individuals and totally unique vs. this one size fits all approach.
Some of the main points that we cover in the episode are:
- How to adjust all of your language both on front facing like your website and back end of your business like on forms, contracts, guides, etc.
- How to be intentional with your language when you are in-person with a queer couple and what to do if you mess up.
- Exploring non-gendered posing and posing prompts so you can break free from typical “man or taller person” stands here and “woman or shorter person stands here.”
- How all this comes together to create an experience for couples that sees them as the unique individuals they are which allows you to serve your clients better
Website: WWW.HENRYPAUL.COM.AU
Queer Wedding Ally Training: WWW.QUEERWEDDINGALLIES.COM
Instagram: @HENRYPAULPHOTOGRAPHY
LINKS & RESOURCESHank’s Queer Ally Training: WWW.QUEERWEDDINGALLIES.COM