The Startup Ideas Podcast How Bigger Pockets Grew to 2M+ Members
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Mar 2, 2023 Josh Dorkin, founder of BiggerPockets and a key figure in real estate investment communities, shares his incredible journey of building a platform with over 2 million members. He discusses the trials of community building versus audience growth and the emotional challenges that come with leadership. Josh emphasizes the importance of brand integrity while exploring innovative monetization strategies. He also reflects on the need to embrace failure and curiosity, transforming his hustle into a more balanced life focused on family and connection.
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Origin Story
- Josh Dorkin, BiggerPockets' founder, started the platform due to his own struggles as a new real estate investor.
- Existing communities felt impure, focused on upselling rather than genuine help.
Evolving Vision
- Dorkin's initial vision for BiggerPockets was selfish, aiming to solve his own real estate problems.
- It evolved into a community where people helped each other.
Community Guidelines
- Establish clear community guidelines early on to prevent negative behavior.
- Encourage helpfulness and discourage negativity, even from experienced members.