Andy Shovel: THIS co-founder and former KFC addict!

In this episode we are joined by entrepreneur Andy Shovel, co-founder of meat-free food brand THIS. A self-confessed former KFC addict who ran a burger company, Andy turned his business acumen to building one of the biggest meat alternative brands in the country.

In this episode, Andy and Rachel discuss:

• How he built the THIS brand from a startup to a thriving business available in most major supermarkets, including explaining the genius behind THIS's creative marketing
• The new technology he's investing in which will 'sex' eggs to prevent male chicks from being born into the egg industry
• His gripes with the vegan movement and why we should stop focusing on trying to achieve perfection

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