David Burkus Debunks Everything You Thought You Knew About Creativity

This is our second podcast in the Eureka! theme. Last week we spoke with Inventology author Pagan Kennedy, and we’re excited to build on that by featuring David Burkus, author of The Myths of of Creativity. In this podcast, Ben and David focus on a concept called incubation. According to creativity research, this incubation moment often occurs right before a Eureka moment, and the best part? Everyone can incubate. The only question is how. David Burkus is a professor of management, bestselling author, and award-winning podcaster. Linkage: If you liked what you heard, we'd reallllly appreciate it if you hopped on over to iTunes to subscribe to the podcast or give us a review: http://blnk.st/28JBVIY More on David Burkus can be found here: http://goo.gl/iZqKPD Also check out his podcast over here: https://goo.gl/SczJcV That excellent intro and outro music you heard is by Nico Guiang. You can find more of it on Soundcloud [@niceaux] and Facebook [www.facebook.com/niceaux].