Most gym owners think marketing is about getting more leads.
Last week, a gym owner told me he spent $8,000 on Meta ads and got 147 leads. His agency sent charts, graphs, the whole victory lap.
So I asked one question:
How much revenue did it produce?
He didn't know.
And that's the real problem in 2026. It's not the owner. It's not the agency. It's that almost nobody knows what the job actually is.
In this episode, I break down the gym owner's real job as the head of marketing, the only three ways revenue can grow, and a simple framework to identify which lever your gym should focus on right now.
If you're running ads, posting content, and staying "busy" with marketing, but your revenue isn't moving the way it should, watch this all the way through.
Want the AI tool that calculates which revenue lever matters most for your gym? DM 333 to @GSDGyms on Instagram.
Listen to the audio version on the Behind Gym Doors Podcast.
Behind Gym Doors | A Fitness Business Podcast