Allie Egan is the CEO of Cynthia Rowley, a leading global lifestyle brand built on the philosophy that fashion should be an adventure. Since joining Cynthia Rowley, Allie has not only headed the brand’s switch to becoming digital-first through e-commerce, retail, and wholesale, but has also carried over the spontaneous spirit of the brand via innovative approaches to sustainability, marketing, and consumer experiences. We talk about: the power of technology and a digital-first approach within the brand, the open showroom and nomadic retail concept, causes the brand stands behind, the power of brand storytelling through collaborations, and more.

Interviewed by Mortimer Singer.