Does being nice, funny, or likable even matter?

Lots of jerks are successful in business, right? But is there any tangible evidence that likeability and profitability go together?

The impact of your personal brand on your business brand is hard to measure. But it’s pretty impossible to argue that a well-liked personality who puts smiles on people’s faces doesn’t have a positive effect on sales.

Can we be aware of this? Can we incorporate it into our marketing strategy? Omar has some opinions on the issue.

Today, we discuss the relationship between you, the way you act, the way you’re perceived, and the success of your business. Can an unlikeable person create and sell an incredible product? Would people buy it anyway? Can a sub-par product sell, if the right face is on the ads and content?

Join us as we explore the relationship between branding and personal branding. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | SoundCloud | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

Mint Mobile

After years of fine print and getting ripped off by “Big Wireless,” we’ve learned that there’s always a catch. But Mint Mobile offers premium wireless service starting at just 15 bucks a month – no catch! Mint Mobile is the first company to sell wireless service online-only; by cutting out retail stores, there’s no crazy overhead costs to pass on to you! All Mint Mobile plans come with unlimited talk and text PLUS high-speed data delivered on the nation’s largest 5G network. Use your own phone with any Mint Mobile plan and keep your same phone number along with all your existing contacts. Mint Mobile gives you the best rate, whether you’re buying for one or a family (and at Mint, families start at 2 lines). To get your new wireless plan for just 15 bucks a month, go to at mintmobile.com/mba.

The post MBA2054 Is Being Liked Important in Business? appeared first on The $100 MBA.

Heike Makatsch: Die Sechs der Stäbe