How To Not Get Sick And Die Beyond Beer: The Rise of Hop-Infused, Zero-Alcohol Beverages with Betsy Frost | EP 409
Nov 12, 2024
40:02
Are you curious about the rise of non-alcoholic beverages and their role in health and wellness? In this episode, we look into the world of hop-infused drinks with Betsy Frost, CEO of Hoplark. Discover how innovative products are reshaping the beverage industry and offering flavorful alternatives to traditional alcoholic drinks.
Key points discussed:
- The growing trend of "sober curious" individuals and the demand for non-alcoholic options
- Hoplark's unique approach to brewing hop-infused beverages without alcohol or sugar
- The health benefits of reducing alcohol consumption and exploring alternatives
- How Hoplark products are changing perceptions of non-alcoholic drinks
- The challenge of marketing healthy alternatives in a sugar-dominated industry
- The potential future of alcohol-free events and social gatherings
- Tips for those interested in exploring the non-alcoholic beverage space
- The importance of getting outside and connecting with nature for overall well-being
- How Hoplark is experimenting with unique flavors and ingredients in their limited releases
- The role of hops in providing complex flavors without the need for artificial additives
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Where to find BETSY FROST
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Music: Tropic Love by "Diviners feat. Contacreast"