Rental Property Owner & Real Estate Investor Podcast What Every New Developer Needs to Know Before the First Shovel Hits the Ground with Steve Achram and Peter Skornia
Every successful real estate development starts long before the first shovel hits the ground. From concept and capital stack to design, construction, and operations—understanding the process is key to building with purpose.
In this episode, Steve Achram and Peter Skornia of Cella Building Company in Grand Rapids, Michigan, share a step-by-step guide to sustainable development and walk us through their Wealthy & Sheldon project—an example of how thoughtful design, solid financial modeling, and community collaboration can turn a vision into a high-performing building.
We cover:
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What goes into a bulletproof proforma and capital stack
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How to conduct site due diligence and align with municipal priorities
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Using grants and incentives like the Emerging Developer Grant in Grand Rapids
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The full timeline from concept to construction to operations
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How sustainability and community equity drive long-term value
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Lessons learned from the Wealthy & Sheldon mixed-use development
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Why affordable and attainable housing starts with smart design
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How Cella is using (and approaching) AI tools in their business
Whether you own land or are just exploring development, this episode demystifies what it takes to plan, finance, and deliver a successful project that serves both people and planet.
Learn More: https://cellagr.com Contact Steve: sachram@cellagr.com RPOAM Webinar: Beyond Rent Checks: Boost Health, Go Green, and Unlock Hidden Profit in Your Portfolio – January 26, 2026 (Register here: https://bit.ly/49qGKV7)
Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area.
https://www.livegreenlocal.com
And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and Medicare benefits.