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The CultCast

It's the end of the road for the Apple car! (CultCast #636)

Mar 1, 2024
Apple calls quits on the Apple car after 10 years and $10 billion, shifting focus to AI. FineWoven cases critiqued. Mac screen saver setup tips. Future of Apple Arcade and Vision Pro discussed.
01:32:02

Podcast summary created with Snipd AI

Quick takeaways

  • Apple shifts focus to generative AI over Apple Car project, highlighting challenges in the auto industry.
  • Abandoning the Apple Car project showcases the difficulty of competing in the crowded electric vehicle market.

Deep dives

Apple's Decision to Cancel the Apple Car Project

Apple's recent cancellation of the Apple Car project, shifting focus to generative AI over autonomy, raises questions about the feasibility of entering the competitive auto industry. Despite years of development under Project Titan, management changes, and reported shifts in focus from autonomous driving to electric vehicles, Apple ultimately halted the project, aiming to reallocate resources to generative AI efforts.

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