Brian Moran: NYTimes Best-Selling Author - How to Use The 12 Week Year to be More Productive and Live In Alignment with Your Life's Vision

“If the average person just more consistently did what they already know they’d be healthier, happier, and be making more money.” – Brian Moran

Brian Moran the New York Times bestselling author of “The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months” is going to share how to get more done in less time. He will take us into this execution system he developed while also sharing easy to implement time management strategies. He also connects the dots back to why it is important to create our life vision so we can structure our time and goals around that vision.  You will learn tactical steps that you can use today to move closer to the life you desire. Loved this conversation so much!

Tune in now and you can access the show notes with resources at thegoodlifecoach.com/160.

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WHAT YOU’LL LEARN:

1. Why the 12 week year is an execution system and how that helps you get more done in less time.
2. Why it’s not enough to know.  "You have to execute.  Knowledge is only powerful if you act on it."
3. Get out of the annual environment.  With this program, you are going to stop after 12 weeks and that is your year.  Measure your success or failure and measure the progress and then go again.  It’s a fluid process.  You can use  this professionally or personally.  You can do  anything for 12 weeks and then decide is that somethingI want to do again.
4. Your vision is you’re why.   Your goals NEED to align with the vision.
5. At the goal level, know the difference between goals and tactics and outcomes and actions.  The actions we have control over.  Goals are outcomes. 
6. Make sure at the goal level that is measurable – it’s an outcome.
7. Determine what are the most important actions.  Most plans are conceptual not tactical.  You need to spell out the specific actions and focus on “less is more”.
8. Stay connected to your vision by putting the longer term vision in front of you – laminate a card you can look at every day. Create visual reminders.
9. The difference between a habit and routine is key.   Ex, going to the gym is a routine not a habit and routines are what drive success.  How you begin and end your day needs a routine.  The key is to start off positive.   End your day with gratitude.   
10. How to manage time.  Time blocking – 3 core blocks: A. Strategic Block -3 hours blocked during the week.  No interruptions – working on the business not in the business. THIS CAN CHANGE YOUR LIFE.  B. Buffer Blocks – these are designed to deal with the emails/low level stuff.  Ex, I return calls between 4-5pm.  Don’t check your emails when they come in. Block time in to address it. C. Break out blocks – schedule time away from work to do something just for you to recharge.

The Four Disciplines of the 12 Week Year 

1. Vision – You have to know what you want.
2. Planning – You have to ask – “What matters most?”
3. Execution – Then ask, “Am I doing it?”
4. Measurement – “Is it producing?”

RESOURCES MENTIONED

• The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months – Brian’s NYTimes best-selling book
• https://12weekyear.com/ – Brian’s website and more resources
• Michele on Instagram

ABOUT TODAY’S GUEST:

Brian Moran, President and Founder of The 12 Week Year, has thirty plus years of expertise as a corporate executive, entrepreneur, consultant and coach.

Brian is a recognized expert in the field of leadership and execution. His realization that most people don’t lack ideas, but struggle with effective implementation led him to the development of ‘The 12 Week Year’.

His client list includes industry leaders like Allstate, Aon, Becton Dickinson, Dunkin’ Brands, Keller Williams, Mass Mutual, Medtronic, Merrill Lynch, Meritage Homes, Nationwide, New York Life, Papa Johns Pizza, Prudential State Farm and Taylor Made just to name a few.

Brian resides in Michigan with his wife Judy and two daughters.