The commercial case for humour (with Bridget Angear)

Is our business leaving money on the table by being too serious? In this episode, Adam speaks to Bridget Angear, legendary strategic planner and co-founder of Craig + Bridget, about her recent research “The Business Case for Humour in Advertising”. 

Adam and Bridget explore the evidence for the business effects of humour as revealed in the IPA database, and the different values that different types of humour can have for us if we’re looking to be more engaging. 

They look at why marketing and communications might be less entertaining now than it used to be, and they consider why agencies and clients seriously need to have a bit more fun. 

Because, despite the business case for humour, have we all become just too scared to be funny? 

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Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ 

Watch Bridget deliver “The Business Case for Humour in Advertising” here: http://youtube.com/watch?v=r91B08Xebtg 

Bridget's books -

• The insiders' guide to advertising: How the business of advertising really works
• Creative problem solving.: A useful little strategy book by craig+bridget
• Revolt: A movement owner's manual

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Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.

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