Eastside Golf: Story of 2 Young Black Entrepreneurs Breaking Barriers in Sports & Fashion

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Not often do we get to tell the stories behind success but today, we sit with two young men who set out to change the game not just in sports but with their entrepreneurial skills too. Earl Cooper and Olajuwon Ajanaku, two minority business owners share their unique journey from humble beginnings to stardom and success.

Earl, a PGA professional and O, the founder of East Side Golf, sit with Fred, Ryan and Channing sharing the back story on how the duo got involved in the sport of Golf, a predominantly white sport, and infiltrated the industry, changing the culture and impacting fashion along the way. Coming from a HBCU background, O used his education and business skills applying it to his passion to carve out a niche in the gold industry. Catching the attention of stars like Michael Jordan, Chris Paul, Tiger Woods, Fat Joe and many others, their style and ideas for fashion have created a buzz not just in golf but in all walks of sports and entertainment fashion.

On the heels of their recent Hulu docu-series Grails, the two young entrepreurs are sharing the journey of how turning an idea into a business has not only set out to change the world of golf but also made a cultural impact. The conversation is guided by the story of East Side Golf and its quest break into the world of sports fashion and sneaker culture but also it stories the journey of how a two young men go from humble beginnings to landing a deal with the top brand in the industry.

The conversation is filled with bits of humor and wisdom as the guys open up to Fred, Channing and Ryan about the process, the obstacles and the feeling of finally "making it" after so much of the blood sweat and tears is poured into their passion. Sharing personal conversations and moments they have had with big names along the way who not only have inspired them but supported turning the dream into a reality.

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