The first place people meet you for the first time is on LinkedIn. Why wouldn’t you take the time to make sure your profile reflects what you want your prospects and customers to see? Your online profile is your online appearance. Ultimately, it’s about you but not for you. Learn what Ryan Rhoten means in this episode of Sales Reinvented.

Outline of This Episode

[1:17] Why a compelling LinkedIn profile is important
[2:13] The three elements that have an impact on sales
[3:12] How to tell your professional story on LinkedIn
[4:02] Balancing professionalism and personality
[5:11] How often to update your LinkedIn profile
[6:41] Tools to improve your LinkedIn profile
[8:30] Ryan’s top LinkedIn profile dos and don’ts
[11:30] Your profile is about you, not for you

Resources & People Mentioned

LinkedIn Made Simple: Fat Strategies in a Thin Book
Traction: Get a Grip on Your Business

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Ryan Rhoten: Your LinkedIn Profile is About You—Not For You, Ep #388