Daniel Gefen is a master at being 100% authentic. He is a captivating story teller. He reveals why all of the social media likes, shares etc mean nothing if you are not authentic. He reveals the 3 key principles you must follow to get your message out to the world. He also discusses how you can connect with key influencers in any market.

Show Notes

• Why authenticity and showing weaknesses is so important for your customers.
• What is get featured?
• 3 tips on how to be a good podcast guest.

Quotes:

“We live in such a fake world, that people crave for authenticity.”

“Those who are at more peace are typically the ones who are the most authentic.”

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