The Customer Experience Podcast

251. Investing in Brand, Affinity, and Owned Media w/ Anthony Kennada

May 9, 2023

48:58

In scaled-up business, we must always find ways to create and maintain a relational experience. In a more intimate, relational business, we’re looking for ways to scale our reach and impact.

Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way

Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:

What are some of the main changes over the past 15 years in sales and marketing?
How do you break through the increasing noise by building emotive experiences?
In what ways should more companies behave like media companies?
What are the differences between audiences, communities, and customers, and where do intersections exist?
How do you navigate modern challenges like social media algorithms while staying aligned with business goals?

More information about Anthony Kennada and today’s topics:

LinkedIn Profile: https://www.linkedin.com/in/akennada/
Company Website: https://www.audienceplus.com/
Other Relevant Links: Nick Mehta on LinkedIn; American Airlines; La Grande Orange

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