The Customer Experience Podcast 251. Investing in Brand, Affinity, and Owned Media w/ Anthony Kennada
May 9, 2023
48:58
In scaled-up business, we must always find ways to create and maintain a relational experience. In a more intimate, relational business, we’re looking for ways to scale our reach and impact.
Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way
Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:
More information about Anthony Kennada and today’s topics:
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a middle ground or a middle way. It is possible to build a relational, not transactional, experience to connect with, educate and engage people - and to do it in a way
Hear our conversation with Anthony Kennada, Co-Founder and CEO of AudiencePlus:
- What are some of the main changes over the past 15 years in sales and marketing?
- How do you break through the increasing noise by building emotive experiences?
- In what ways should more companies behave like media companies?
- What are the differences between audiences, communities, and customers, and where do intersections exist?
- How do you navigate modern challenges like social media algorithms while staying aligned with business goals?
More information about Anthony Kennada and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/akennada/
- Company Website: https://www.audienceplus.com/
- Other Relevant Links: Nick Mehta on LinkedIn; American Airlines; La Grande Orange
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.