Measuring Podcast Ad ROI -- Scott Simonelli // Veritonic

Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. Podcasts are here to stay, and with audio ever evolving, podcast advertising is making its way up the ranks. While podcast advertising is growing, its fragmented nature makes it a lot more difficult to capture the data required from all sources for optimization and post-campaign results. Today, Scott discusses measuring podcast ad ROI. Show Notes

Connect With:

• Scott Simonelli: Website // LinkedIn 
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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