Influence Unlocked “You just can’t sweat the small stuff” with Deanna Depetro
Deanna Depetro is the Creative Director and co-owner of Mossman Clothing, an Australian label known for an aesthetic that is at once fashion-forward and timeless, with a European twist. Since taking over the label with business partner Ben De Rango, Deanna has transformed the business from a small, Melbourne-based clothing company into an emerging label with a national profile, with her designs worn by celebrities such as Jennifer Hawkins, and securing key distribution deals with Myer and The Iconic.
Growing up in Melbourne with a seamstress mother, Deanna has always had a passion for fashion design, sourcing patterns and fabrics from local stores to make her own clothes. After working in Australia and New York in a variety of roles across the fashion industry, she got her first big break as a design assistant back in Melbourne, working her way up before landing at Mossman as a designer. After learning all the different aspects of the business, she took the next big step to realise her dream of owning a business.
In this episode, please join me as I chat with Deanna about what influences her as a designer, how she manages the hectic schedule of running a successful fashion label, and how she has perfected the art of the blazer. We also talk about the importance of taking ‘baby steps’ to achieve your career goals, staying positive and not sweating the small stuff.
You can follow Mossman and Deanna on Instagram at: @Mossman and @DeannaDepetro
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