Today we talk about why it's important to build content marketing into your business, how to create it consistently, and how to build it the right way.

Our guest is Tyler Basu. He helps facilitate the creation, repurposing, and promotion of content. He’s also built his own company called Influence & Scale where they offer lots of free resources, as well as marketing training and other resources. He also has a podcast called Influence And Scale where you can find a free content strategy assessment.

Highlights:

Learn about the importance of a content strategy
Understand that it is okay to not be perfect
Discover content marketing principles
Strategize ways to convert your audience into customers
Find out how to market your podcast

Quotes:

"I just think you have to accept that creating progress for your business and for your marketing or for your life, in general, is more important to you than getting it perfect. Just accept from the beginning, give yourself permission to be imperfect."

"The biggest mistake is not defining the types of content that it's going to take for you to guide somebody all the way through."

"Rather than tell somebody, “This is the type of funnel that's working right now,” I would rather help people think through what type of funnel makes sense for them."

"It's helpful to give people education, but if you're not tapping into why they should even give you their attention in the first place, then they won't stick around long enough to learn the how-to advice that you're giving."

Guest Links:

Website: influenceandscale.com

Podcast: influenceandscale.com/podcast

Social Media: @tyler.basu

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

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Talk soon!

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