How Do We Fix It? #91 Geoffrey Colon: Pay-to-Play: A Menace to Society?
Feb 23, 2017
22:04
Do you know where your information is coming from? Shadowy forces are at work to influence what we think, how we behave, and where we spend our money.They're part of the explosion in pay-to-play. From bots and branded content to political-influence peddlers’, advertisers and even sports programs in public schools, pay-to-play is a growing influence in our lives. Critics of pay-to-play say that instead of "We the people,” the online world is controlled by "We the wealthiest people.” Geoffrey Colon, an expert on marketing, tech and how to get people's attention, is our guest. A communications designer at Microsoft, Geoffrey is the author of "Disruptive Marketing - What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal." He's the co-host with Cheryl Metzger of the popular podcast, Disruptive FM.We learn more about the threat from fake news and hate sites alt-right bots to our democracy. Geoffrey guides through some of the recent dizzying changes in the online landscape. Look for solutions and links to useful sites at our website, howdowefixit.me. Please rate and review our shows at iTunes.
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