ConTejas Code

Richard Rodger: How to Build and Scale World-Class Consultancies (and DevRel)

Dec 30, 2024
Richard Roger, founder of NearForm and VoxGig, brings his expertise in Node.js and developer relations to the discussion. He shares insights on building trust-based relationships in consultancies and the significance of community and marketing for business success. Richard emphasizes the value of hiring from failed startups, balancing process with agility while scaling, and the evolution of developer relations in the API economy. He also touches on navigating challenges during the pandemic and the importance of high-quality content for developer engagement.
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ANECDOTE

Guinness Factory Conference

  • NearForm, a small Node.js consultancy, secured a 100k deal after hosting a conference at the Guinness factory.
  • This unconventional marketing approach, inviting US Node.js figures to Dublin, proved successful.
ADVICE

Hiring from Failed Startups

  • Hire founders from failed startups.
  • They possess valuable experience, maturity, and understanding of business perspectives.
INSIGHT

Scaling Challenges

  • Companies under 100 people allow for personal connections and understanding of individual context.
  • Scaling beyond this requires process due to the difficulty of maintaining personal awareness of everyone's roles and situations.
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